Product manager for human-centered SaaS and platform systems

Ashleigh Morcos

Seattle, WA

I turn complex workflows, technical constraints, and user needs into product capabilities teams can ship and customers can adopt.

  • Platform and API products
  • Aviation and geospatial systems
  • Human factors research

Case studies

Selected product work

Selected work across loyalty platforms, aviation operations, geospatial tools, and community access products.

02
APiJET

Aviation analytics platform

Translated airline operations workflows into SaaS capabilities for dispatch teams making fuel, timing, and routing decisions.

Role
Product Manager
Scope
Dispatcher workflows, routing, weather, fuel optimization, KPIs, onboarding
Evidence
Improved customer ramp-up through clearer onboarding and product adoption paths.
03
University of Washington HCDE

Project Forge

Led a capstone team focused on improving how residents discover, understand, and participate in local tool libraries.

Role
Project manager and team lead
Scope
Research, service design, education, access, participation
Evidence
Pilot workshops moved average power-tool confidence from 2/5 to 4/5.

Approach

How I work

Product manager with 5+ years building data-driven software for complex operational environments and 2.5+ years owning SaaS and platform products from discovery through launch. I pair human factors research with technical product work across APIs, data pipelines, analytics, onboarding, and decision-support tools.

Platform product strategy

Roadmaps, API capabilities, integration contracts, documentation needs, and platform features that make complex systems easier to adopt.

Human-centered research

In-context research, workflow analysis, journey mapping, usability testing, and synthesis that connect real user needs to delivery decisions.

Data-informed delivery

KPI tracking, funnel metrics, analytics instrumentation, experimentation readiness, and product decisions grounded in measurable outcomes.

Operational products

Aviation, geospatial, loyalty, and data-heavy tools designed for people making high-context decisions in demanding environments.

Experience

2025 to 2026 Global travel marketplace behind Expedia, Hotels.com, and Vrbo.

Expedia Group

Product Manager II, Loyalty Platform & Experience

Led partner migrations onto a next-generation loyalty platform, defined API and data-pipeline requirements, and owned onboarding, consent, migration, analytics, and user-experience capabilities for global loyalty launches.

2023 to 2025 Real-time flight optimization for fuel savings and on-time performance.

APiJET

Product Manager

Owned roadmap and requirements for a SaaS aviation analytics platform used by airline dispatch teams, integrating routing, weather, fuel optimization, KPI tracking, and customer onboarding improvements.

May 2021 to Oct 2023 Aerial imagery, property data, and geospatial intelligence platform. Promoted Apr 2022

EagleView Technologies

Human Factors Engineering

Human Factors Engineer III

Apr 2022 to Oct 2023

Promoted into the Human Factors Engineer III role, conducted in-context research with pilots and operators to improve complex geospatial and imaging systems, built a research insight dashboard, mentored teammates, and advised teams on spatial cognition and usability tradeoffs.

Human Factors Engineer

May 2021 to Apr 2022

Led early research and design for an API developer portal, conducted workflow analysis, user interviews, journey mapping, and persona creation for flight-planning mapping tools, and partnered with product and engineering on usability requirements for data-heavy interfaces.

2021 Aerospace technologies for avionics, propulsion, connectivity, and safety.

Honeywell Aerospace

Human Factors Systems Engineer I

Planned and executed human-in-the-loop validation testing with test pilots for flight deck interfaces, including typography, contrast, and visibility considerations.

Education

Skills

Contact

Get in touch

For product roles, platform work, research-driven strategy, or a professional hello, send a note below.